Boomerang's New Era

Cartoon Network's spinoff channel Boomerang enters a new era of programming!
July 06, 2015
Since 2014, it was known that Boomerang would soon be re-branding for a newer outlook on it's programming output. By the time January 4 hit in 2015, the channel had done away with the majority of its main staples in the programming niche for the channel..... including: Cow and Chicken, Dexter's Laboratory, Ed, Edd n Eddy and Johnny Bravo.

However, those shows are just the original content that Cartoon Network produced back in the '90s. The real loss comes with the elimination of practically all of Warner Bros. and Hannah Barbera archive classics from that helped dominate the Golden Age of cartoons that started in the '50s. Some of those shows include: The Jetsons, Magilla Gorilla, Popeye, Richie Rich and Jabberjaw.

For now, the only content from the original format of Boomerang's programming the still airs, comes down to six shows including: The Flintstones, The Powerpuff Girls, Scooby-Doo Where Are You?, The Smurfs, Tom and Jerry and Looney Tunes. The rest of the shows are relatively newer to the nostalgic animation channel, or else just plain new in general.

Since the global rebrand of the network took place on January 19 of this year, the channel has featured more current programs including: the Canadian acquired series Numb Chucks and Grojband, the 2009 France acquired The Garfield Show, 2007's Chowder and lastly Teen Titans Go! and The Amazing World of Gumball - two of Cartoon Network's current shows which both simultaneously air on both Cartoon Network and Boomerang during this period.

And now, with the end of the year fast approaching, it has been announced that the executives at Boomerang have signed a new deal between with Warner Bros. Animation to create the first batch of original content made especially for the network, in an attempt to become a bigger competitor in today's market for children's television. Although with children’s TV still being just as much of a crowded marketplace as it was when Kids WB and FoxKids were trying to compete with each of their own respective blocks, competition is still heavy.

Viacom’s Nickelodeon is not as popular as it once was due to modern times and kids being more interested in their cellphones and computers, however they still achieve a good amount of viewership for programs that include mainly live-action series (which is a far cry from the channels "Nicktoons" era). Viacom's channel Nicktoons was a direct word play on the name given to Nickelodeon's original animation during the '90s. When the channel was launched in 2002 as Nicktoons TV, it also was marketed as a commercial-free haven that aired Nickelodeon's iconic favorites such as Hey Arnold, The Angry Beavers and Doug. Being very similar to Boomerang and walt Disney's retro channel Toon Disney (now defunct and airing as Disney XD), Nicktoons also rebranded in 2009 changing gears to airing more current cartoon series.

New original content for Boomerang will include new re-incarnations of Scooby-Doo and Bugs Bunny in Be Cool, Scooby-Doo!, Wabbit. Other show, Bunnicula have been slated to air soon and even plans for a early 2017 series. It seems as if the days of Boomerang that we all remember have been shelved and forgotten about until further notice. Only time will tell if the network will include just a little more of its more familiar programs, stay headed in it's new direction or completely be eliminated from television all together for lack of being able to compete!
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