In the wacky world of TV, an ambitious mailroom boy, Steven Post, at the United Broadcasting Company (UBC), discovers a chimpanzee being taken care of by his girlfriend, Jennifer has an amazing talent. Unerringly , the chimp can pick programs that will become hits. So Steven secretly uses the chimp to catapult himself into a vice presidency and a lush life. But the secret is revealed by jealous rivals, and Steven loses both the chimp and his girlfriend, until he changes his ways and wins out.