In the mid-1970s, Ronald Joseph Aaron "Ron" Burgundy is the famous anchorman for a local San Diego station. He works alongside his friends on the news team: lead field reporter Brian Fantana, sportscaster Champion "Champ" Kind, and "mentally retarded" chief meteorologist Brick Tamland. Station director Edward "Ed" Harken notifies the team that they have maintained their long-held status as the highest-rated news program in San Diego, leading them to throw a wild party, where Ron unsuccessfully tries to pick up a blonde woman. Ed later informs the team that they have been forced to hire Veronica Corningstone, the same woman whom Ron tried to pick up. After a series of inept attempts by the team to seduce her, she finally relents to a date with Ron, culminating in a sexual relationship. Despite agreeing to keep the relationship discreet, Ron announces it on air.