Remember When..Ecto Cooler?

Remember When Ecto Cooler flowed like water?
On
May 26, 2010
Volume 2-

Remember When Ecto Cooler flowed like water?

Hey all. It is time for another volume of Remember When? As you all know, this will recap a time period during which we all enjoyed and indulged in one of the most memorable beverages of all time. You couldnt escape it. It was everywhere you went. Whether you were at the grocery store, or at a friends house, or more than likely at your own house, you couldnt avoid that green sip of heaven. And today, I asked you, Remember When Ecto Cooler flowed like water?



Yeah baby, there it is. I absolutely LOVED this stuff. Honestly, I think all of us did. This drink was perfect during any time of the day, any time of the year. We would drink this stuff by the gallon while we watched our cartoons on Saturday mornings. It was a staple in our lunchboxes, and made for a perfect cooler filler during beach and little league season. Now for those of you who dont know where this came from, here is a brief history of the Ecto-

In 1984, Bill Murray, Harold Ramis, and Dan Akroyd starred in a film that changed pop culture- Ghostbusters. This was a film that everyone could enjoy. It was mature enough to keep the adults locked, and adventurous enough to lock up the kids for 90 minutes. Well, they knew that the money maker would be to lock kids in for 30 minutes at a time. The Real Ghostbusters cartoon series was born. In 1987, the people at Hi-C developed a drink that would promote not only themselves, but the television show as well. It was a genius idea because this show was a mainstay for many of us who watched cartoons. Not to mention all of the awesome Kenner toys, so this was to be a hit!

Honestly, I dont think they had any idea how popular this drink would become. This stuff exploded as a favorite amongst us kids in the 80s and 90s. You couldnt go anywhere without seeing it. There were TV commercials out the ying yang, and like I said before, you couldt sit at a lunch table in any school without seeing boxes of these things all over the place. But why was Ecto Cooler so popular?

In my opinion, there are a few reasons why this drink was embraced. Lets start with the easy one, everyone, like I said before, loved the Ghostbusters. Plain and simple, if it had that name attached to it, we were buying it. Another reason why this was so appealing was because Slimer was on the box. Any time you take a classic character, or a character that society loves, and you toss them on anything, its probably safe to say that it will be a hit. Nowadays, that character is SpongeBob. Kids like this guy. It doesnt matter what he is selling. The fact of the matter is that if he is on the label, kids want it, simply because its SpongeBob. Thats how kids were with Slimer in our day, along with the Turtles and even Hulk Hogan. Please see below.

Yeah, that pretty much sums it up. We will buy anything that represents a lovable character. This drink was green as well, and that played a big part in it. At this point in time, green substances were big, thanks in part to Nickelodeon. We can all remember seeing that green slime on most Nick programs, and we all wished we could be slimed. That became a staple of Nickelodeon, and they soon began to on it with products such as Gak. The people at Hi-C certainly did a great job picking this color, because lets be real here, there was a deeper meaning to it than just, Oh well Slimers green so this is green. This was a well thought out strategy. Kids also love to ingest things that have exotic colors (remember Pop Qwiz?).



And lets not forget how GOOD this drink was. Im sure most of us remember eating or drinking things that were nasty as well, but because our favorite character was on it, we ate it or drank it. But this stuff was absolutely amazing. The delicious taste of tangerines still has a spot on my palate and in my mind. In fact, this drink was so popular, that it lasted long past its expected shelf life. Originally, this drink was meant to go out when the television series did. And while the series was cancelled in 1991 after a very successful run, Ecto Cooler stuck around for another DECADE. Slimer was taken off the box in 1997, but Hi-C continued to keep the Ecto Cooler banner until 2001.

A lot of people wondered what ever happened to Ecto Cooler. The truth of the matter is that Ecto Cooler was not completely dead in 2001. Yes, Hi-C stopped making the Ecto Cooler name in 2001, but they did not discontinue the recipe, not initially at least. The drink was renamed Shoutin Orange Tangerine. Slimer was replaced with a set of green, slimey looking lips. And the drink was still green. According to many websites, when you purchased Shoutin Orange Tangerine, it still said Ecto Cooler on many of the receipts. In 2006, the brand was again renamed. This time, it was called Crazy Citrus Cooler. The green lips were removed, and the box no longer looked anything like Ecto Cooler. Crazy Citrus Cooler was discontinued 3 years ago.



It makes me want to cry when I think that I could have been drinking Ecto Cooler, or at least something that tasted like it, until 3 years ago, because I honestly stopped drinking it when it lost its original name. I never knew that it stuck around for that long. I went to Stop and Shop yesterday to see if there was something Ecto-like, but to no avail. But just think about this for a second- The TV show lasted for 5 years, yet the drink lasted nearly 20. No one could have expected this type of response, but hey, thats a real compliment to the people at Hi-C for the meorable flavor, and to the Ghostbusters people for creating such a lovable and timeless character. So I ask again, Remember When Ecto Cooler flowed like water? Remember when you would want to cry when you didnt get one in your lunchbox? Remember the feeling of the sun at a little league game, or the innocence of watching cartoons and playing with toys? This drink was with us through all of it. Thats why it is so special.



Until next time, later Retro Junkies!

Previous Articles-
Remember When SNICK Premiered? (http://www.retrojunk.com/details_articles/6707/)
Home Made Toys (http://www.retrojunk.com/details_articles/6717/)
Wrestlemania 10- I Was There ( http://www.retrojunk.com/details_articles/6649/)
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Comments
2 years, 8 months ago
Ghostbusters' popularity made it a profitable campaign. And it was an immense success indeed. I wrote a review several weeks ago for my agency blog (Ghostbusters series fan fiction stories). DIYers though do not forget the recipe and try to renew it.
    5 years, 6 months ago
    They brought it back to promote the new film this summer
      6 years, 5 months ago
      they need to bring it back like they did Surge
        10 years, 10 months ago
        I loved drinking Hi-C as a kid, and Ecto Cooler was the coolest drink ever.
          11 years, 6 months ago
          Man I wish we still had ecto-cooler. :(
            11 years, 6 months ago
            I seriously created a profile to finally start contributing to the site after I read this article. I tried to explain, at length, to my wife about how awesome Ecto-Cooler was. Amazing stuff. I'm sad to learn too that it was around for so much longer than I thought!

            Follow-up to this article with those baked pies from the grocery store that were filled with green slime and were covered with TMNT advertising. I think I ate many of those and washed them down with Ecto-Cooler.

            Great Article!
              11 years, 6 months ago
              Alas, I never knew the taste of this legendary drink, mainly because I was of a generation too young to remember or appreciate the Real Ghostbusters. I never even knew about it up until recent years when I started prowling the internet and it kind of makes me sad that I could have experienced what the fuse was all about just 3 years prior. I guess this makes me one of the unfortunate ones. :(
                11 years, 6 months ago
                Heck yeah I remember Ecto Cooler. I can still remember how it tastes. This drink, Bobby Brown singing his theme song to GBII, all of it takes me back to 1989.
                  11 years, 6 months ago
                  I was just telling some friends the other day about ecto cooler they didn't get it :( I'm glad to see there's other people like me that miss it so much! haha I was a huge fan and miss it terribly
                    11 years, 7 months ago
                    I loved Ecto-Cooler,too.It was delicious!
                      11 years, 7 months ago
                      I will never, ever forget how sinfully delicious Ecto Cooler was. It was almost too good for kids. It was like a fine wine that was to be savored, not gulped. Swished around in your mouth and dancing with your tongue, it's tangerine divinity being fully absorbed by the senses. It was not a quick-slam kind of juice. It was a magnificent treat that one felt fortunate to experience every time the straw penetrated the box.
                        11 years, 7 months ago
                        Epic! I didn't know that Ecto Cooler stuck around that long... it saddens me a bit that I didnt enjoy it for all of these years
                          11 years, 7 months ago
                          OMG LMAO I remember Ecto Cooler! Ah the good old days.
                            11 years, 7 months ago
                            Not to diminish your article (nice job, by the way)but for a truly comprehensive look at the history and fate of Ecto-Cooler, everyone should check out this article at x-entertainment.com:

                            http://www.x-entertainment.com/articles/0822/
                              11 years, 7 months ago
                              YES!!! Many a fond memory of me sittin' in the sandbox sipping this drink to the bottom. I too had an initial gag-reflex when I saw Slimer on the box, but all was forgiven when I tasted the goodness hidden inside. Yum, yum, drink 'em up! ^^

                              And when the animated Ghost Busters appeared on tv, I'd be reminded to grab another carton of Ecto-Cooler from the pantry.
                                11 years, 7 months ago
                                Kudos to it Love this s*** LOL got one its a bit old though LOL
                                  11 years, 7 months ago
                                  I so remember this drink,I liked it,but didn't have it very often.I usually drank more Capri Sun,than HI-C,growing up,but Ecto Cooler was awesome!!!!
                                    11 years, 7 months ago
                                    It was around BEFORE the Ghostbusters too... under the name Citrus Cooler. Loved it then too!
                                      11 years, 7 months ago
                                      everyone had one of these to drink at lunch back in the day. good article.
                                        11 years, 7 months ago
                                        too damn sweet, pry why i have diabetes now!!!
                                          11 years, 7 months ago
                                          I loved the drink too...and then I discovered that Juicy Juice Orange Tangerine tastes just like it (to me anyway), so I drink it all the time now. Give it a try!
                                            11 years, 7 months ago
                                            Damn that's a good article.

                                            Now I regret not drinking it.
                                              11 years, 7 months ago
                                              I will they still made it/
                                                11 years, 7 months ago
                                                You were reading my mind with this one. Just the other day I was thinking about this stuff. It was delicious. I remember my first day of kindergarten drinking it at recess. Good times.
                                                  11 years, 7 months ago
                                                  First time I ever saw was sometime around 1989 or 1990, I was in a Stop and Shop in Lake George, NY and saw a can of Hi-C with Slimer on it and I had to have it. I convinced my dad to let me buy it. It was nice that the drink itself was very good. I remember buying other products branded with popular licenses such as Nintendo Cereal and Batman the Movie cereal and neither tasted good.
                                                    11 years, 7 months ago
                                                    right on . . . .
                                                      11 years, 7 months ago
                                                      This stuff was as good as gold back in the playground. I remember a group of kids in my class were always on my ass whenever I had it. And I'd always bring two; one for lunch and one for recess. On more than one occasion I'd use the second one as 'currency', trading it for snacks. It's popularity cannot be understated.
                                                        11 years, 7 months ago
                                                        Great job on this article, I hear you can also make a homemade Ecto-Cooler too, with the tangerine juice and using green food coloring to give it all that classic goodness we called Ecto-Cooler!!
                                                          11 years, 7 months ago
                                                          I remember ecto cooler, unfortunately I too thought it went away when the name was changed. I'd love to get my hands on some of this today to see how it tastes to me now. I remember being a bit grossed out by it at first because of slimer on the box, like I was drinking slimer. After a while I started to love it, I remember being so upset when my mom bought cheaper "ssips" sometimes instead of Hi-C, they weren't nearly as good!
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