Fires Kill (1980)

this commercial always killed the mood.

I remember bieng a child and this add making me sad and chilling my bones, Im now twenty-six and showed my fiance and our mutual friend whom had never seen it and they still felt the same way..that's power. Chilling message

Yep, we'd all burn if we were made out of cardboard!
I also seriously think a simple forest fire would turn a human family into ashes, unless they were cut out of a cardboard box.

Yeah we would all catch on fire like that if we were immobile or made of paper

Even the Ad Council's recent PSA with Smokey Bear, "Fuse," doesn't compare to the extreme terror-bone tickling of this one...

this scared me as a child

I agree with Blade On. You need a good combination of two to make a much more effective PSA.

I like the way the music changes toward the end of this ad, at the point where Smokey Bear's image appears on screen. The ad has a nice, sinister feel to it, which I like in ads of this kind.

Remember,kids:Fire kills cardboard families

That just gave me chills... *cringes*

this was still playing all the way to 1995

man on man..now that scares the hell outta me. wish they were still around too. they got the point across.

Um....Did that family just spontaneously combust?

I don't remember this one, and I'm glad. It really is creepy, seems like most PSA's from the 80's were.