Well Joe,... This was a Lame atempt for pepsi to make a new slogan by using Stupidity ( this is what began the Pointless advertising and down fall of commercials in the 1990s) as It's medium. So for having a truck run into a sign (Note the Old logo) and Not having any point ,untill made clear durring Superbowl 1990 (ok I forgot my Roman #s) but as said by (i forgot name) on Part 2 of this , It's better to suprize than to just announce. In other words, just act like nothing new is happening , then they'll catch on.