In the mid eighties, I worked for a small Atlanta agency that was ultimately swallowed up by BBDO South. One of our clients was a small South Carolina savings and loan that was fourth in name recognition in their market among their own customers. Their budget was miniscule, but their objective was to at least make sure their own customers knew who they were (and to bring in as much new business as possible). We developed a series of quick, punchy 10-second TV spots that could be run alone or in groups of 3. The spots featured various animals responding (non-verbally, of course) to questions about how they're treated by their current bank (voiceover by Lorenzo Music, the voice of Garfield and of Carlton the doorman on Rhoda), ending with the tag line "If we were you, we'd bank with us". The most successful of these, featuring an incredibly expressive orangutan, was expanded to a full thirty seconds. That spot won a Lion D'Or at Cannes, a Clio, and a slew of other awards. It was also syndicated by the original client to smaller financial institutions in other markets across the country -- only the title at the end with the S&L name had to be changed. Eventually, several years later, I saw the same spots used a couple of times in other parts of the country for completely different types of businesses. The voiceover had been redone, in one case by Lorenzo Music and in another by someone else, but the video was the same.