The cost cutter logo alwasy gave me bad vibes. We were poor growing up and my parents did anything they could to save money so it was always store brands when possible. I drank lots of big K soda growing up. DR K instead of DR Pepper and I remember one something lightning. My favorate was the black berry soda. They had everything in Kroger brand even cost cutter cigarettes! Onther brand that some other stores sold was Parade they too sold everything with that name on it. Some of them you couldn't tell the differance, but others you could.
If you ever seen the movie Millon Doller Baby, there was a scene where Clint Eastwood got mad or Morgan Freeman for buying the national brand bleach instead of the store brand. Morgan said in the movie the national smelled better.
When I moved away from home and got my own apartment I refused to buy the store brand. To this day I will spend the extra and buy Tide, charman toilet paper, Bounty paper towls. These were some of the brands my parents would never buy because they were "too expensive". My bathroom time is much better than Scott toilet paper! My clothes are also cleaner.