One of the coolest candy bar companies in the 1960's was
Peter Paul. They made candy bars with style and promoted them in magazines, newspapers and especially television.
One of
Peter Paul's biggest ad campains ever was for a new candy bar that became the only product flop the company ever had.
It was called, are you ready . . . "Peanut Butter with NO Jelly"!
Remember it? I can do better than that, I ate one. And after I ate it I told all my friends "I just had a Peanut Butter with NO Jelly bar". If only you could hear how they laughed at me!
And not just me. Seemed that everyone that talked about this candy bar got laughed at by family and friends. Some spent time explaining just what it was thanks to the name; "you ate a what?" "how did you eat it if it wasn't there?" "what kind of jelly was it?"
Peter Paul spent millions on advertising on a candy bar few ever tasted.
I never ate another one, but it wasn't bad. Tasted like a Pay Day bar without the salt.
Does anyone else remember this candy bar?