The California Milk Processor Board (the very milk board that helped coin the slogan) might have a new campaign, thanks to a competiton they commisioned for three California schools. In mid-November, life will be given anew for the advertising world, so whoever wins $2,000, you might live through another milk campaign craze, and eventually, MilkPEP (the National Milk Processor Board), could have the rights to use the slogan for their current milk mustache campaign.
But first, a regional campaign is going to happen, with a formula gimmick (think how the people in the commercials were running out of milk), much like how "Got Milk?" started with the Aaron Burr commercial.
The one drawback that Aaron Burr doesn't have in terms of production: it will be filmed with Flip Video Camcorders.
For proof here's the link:
http://gotmilk.com/print_html/print.php?id=56