The natural disaster of an earthquake leads to the personal disasters that come from a small town's citizens acting on their own impulses (hence the title). If these images are scary, imagine what your own impulses could lead to.
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Trailers
This is the movie's American theatrical trailer without watermarks.
Posters
Quote O' Matic
Herb Brooks:"When you put on that jersey, you represent yourself and your teammates; and the name on the front is a hell of a lot more important than the one in the back! Get that through your head!"