Lancelot Link was a secret agent for APE (Agency to Prevent Evil) and fought against CHUMP (Criminal Headquarters for Underworld Master Plan) and Baron von Butcher.

Lance was aided by his female colleague Mata Hairi. Lance's enemies beside the Baron were: the Dragon Woman, Dr. Strangemind, Wang Fu, Ali Assa Seen, and the Duchess.

For further cover, Lance fronted a band called "The Evolution Revolution".

All the characters in the show were chimpanzees.