WKRP in Cincinnati (1978-1982) was an American situation comedy that featured the misadventures of the staff of a struggling radio station in Cincinnati, Ohio. It premiered September 18, 1978 on CBS and featured Gary Sandy, Howard Hesseman, Gordon Jump, Loni Anderson, Tim Reid, Jan Smithers, Richard Sanders, and Frank Bonner. The series won a Humanitas Prize and received three Emmy Award nominations during the early 1980s. The humor came more from running gags based on the known predilections and quirks of each character, rather than from outlandish plots or racy situations. The characters also developed somewhat over the course of the series, perhaps lessening the comedy of the series, but contributing to the fondness its fans have for the show. Episode concepts were occasionally drawn from contemporary events, such as the infamous Who concert in Cincinnati's Riverfront Coliseum on December 3, 1979, in which the show took a stand opposing festival seating.

Jump, Sanders, and Bonner reprised their supporting roles in a spinoff/sequel series, The New WKRP in Cincinnati, which ran from 1991 to 1993 in syndication.