First held in 1930, the FIFA World Cup is television's single most watched and most followed sporting event in the world! Since the first televised World Cup in 1954 over 300 million people worldwide tune into to the event every four years with the 2006 final being the world's most watched sporting event. Every world cup since 1966, the first broadcast in color, has had a TV mascot, a special logo, and its own theme song. Every channel nationwide that has broadcast the World Cup has also been that nation's home of the FIFA Women's World Cup since its inception in 1991.