According to CBS News that The Coca-Cola Company announced on Thursday that it is continuing Tab, along with another underperforming drink, Zico Coconut Water. Coca-Cola pulling the plug on Tab comes after the company in September said it would cut more than half of its 500 brands. In August Coca-Cola also said it was cutting thousands of employees.
Coca Cola's first ever diet soft drink, Tab was introduced in 1963 and in the following years became an icon of sorts. But sales started to slide after Diet Coke was introduced in 1982.