Thread: Baskin-Robbins Ice Cream Stores

  • avatar
    • 7 years 4 months ago
    • Posts: 713
    How many of you remember Baskin-Robbins' "31 Flavors" Ice Cream Stores?

    The most eye-catching aspect of this company was their circus-themed logo that ran from 1953 until 1990.

    ~Ben
    "I am such a purist for old information on anything '70s and '80s."
    • 7 years 4 months ago
    • Posts: 74775
    how old is baskin-robbins. im 15 and i went 1 in gellong , victoria , ausralia
  • avatar
    • 7 years 4 months ago
    • Posts: 713
    Quote by bmman
    how old is baskin-robbins. im 15 and i went 1 in gellong , victoria , ausralia

    Baskin-Robbins Ice Cream was started in 1953 in Glendale, California (here, in the U.S.) by Burton "Burt" Baskin and Irvine "Irv" Robbins, after the merger of their respective ice cream parlors, Burton's Ice Cream and Snowbird Ice Cream.

    The "31" concept for the Baskin-Robbins stores after the 1953 merger was devised by the ad agency Carson-Roberts (now Ogilvy & Mather), and it was to signify the flavor of every day of the month.

    The logo's original pink and brown colors represented the cherry and chocolate flavors respectively, and further represented in polka dots for a circus-style feel (along with the typeface for the "31") beloved of young children.

    B-R's nationwide expansion occurred after 1959, and went international during the '70s, establishing locations in Japan, Saudi Arabia, South Korea and Australia.

    ~Ben
    "I am such a purist for old information on anything '70s and '80s."
  • avatar
    • 7 years 4 months ago
    • Posts: 1298
    Quote by RetroBen81
    How many of you remember Baskin-Robbins' "31 Flavors" Ice Cream Stores?

    The most eye-catching aspect of this company was their circus-themed logo that ran from 1953 until 1990.

    ~Ben
    I remember there used to be a Baskin Robbins/Dunkin Donuts hybrid restaurant in Hiram,GA back
    in the 90s. I think it turned into just a Dunkin Donuts now.
    Ed:An Apple A Day Keeps The Bus Driver Away!

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    • 7 years 4 months ago
    • Posts: 74775
    Quote by RetroBen81
    Quote by bmman
    how old is baskin-robbins. im 15 and i went 1 in gellong , victoria , ausralia

    Baskin-Robbins Ice Cream was started in 1953 in Glendale, California (here, in the U.S.) by Burton "Burt" Baskin and Irvine "Irv" Robbins, after the merger of their respective ice cream parlors, Burton's Ice Cream and Snowbird Ice Cream.

    The "31" concept for the Baskin-Robbins stores after the 1953 merger was devised by the ad agency Carson-Roberts (now Ogilvy & Mather), and it was to signify the flavor of every day of the month.

    The logo's original pink and brown colors represented the cherry and chocolate flavors respectively, and further represented in polka dots for a circus-style feel (along with the typeface for the "31") beloved of young children.

    B-R's nationwide expansion occurred after 1959, and went international during the '70s, establishing locations in Japan, Saudi Arabia, South Korea and Australia.

    ~Ben

    wow . i just thought it was an oderianiy ice cream palour that just made really nice ice creams
    thanks for the info ben

    brandon
    • 7 years 4 months ago
    • Posts: 52
    I remember going to them as a kid. You would sit in those desk like chairs. They used to let you take the large empty containers that the ice cream came in. I used to get a double scoop cone with two flavors: mint chip & chocolate chip or orange & lime sherbet. My parents used buy the large container of jamoca almond fudge to take home. It was so big we had to keep it in the downstairs freezer.
  • avatar
    • 7 years 4 months ago
    • Posts: 60
    We've still got one in St. Louis
  • avatar
    • 7 years 4 months ago
    • Posts: 1268
    I remember the one in the town i grew up in. Loved the atmosphere, but rarely went there because the prices were too high (we wuz poor peeplez). The only time we went there was when we found a coupon for a free scoop. We would much more frequently go to a local soft serve stand (I don't remember what brand/company it was), or in somewhat later years, the dairy queen resteraunt that opened in town.
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  • avatar
    • 7 years 2 months ago
    • Posts: 142
    I remember they used to have a single scoop ice cream cone upside-down and drew a clown face on the scoop and a hat on the cone with icing.

    They also at one time had mini baseball hat bowls.
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  • avatar
    • 7 years 2 months ago
    • Posts: 1268
    I remember dairy queen having min i helmet bowls. I think they were baseball batting helmets.
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    Gee Caspah, you're a twicky one!
  • avatar
    • 7 years 2 months ago
    • Posts: 1982
    When I was growing up it was a tradition that the kids' birthday cakes would always be ice cream cakes, and Baskin Robbins was the ice cream place in town. With the cake would come a coupon for a cone or cup for the birthday kid to use later.

    Sometime I think around the age of 6, I threw one hell of a tantrum. No idea what it was about, but I swore I would never eat dessert again, and ripped up the coupon into the smallest pieces I could.
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