Thread: Burger King's King Fired !!!

  • avatar
    • 9 years 3 months ago
    • Posts: 102
    [url]http://finance.yahoo.com/family-home/article/113356/burger-king-drops-king-mascot-forbes[/url]


    This shocked the heck out of me this morning
  • avatar
    • 9 years 3 months ago
    • Posts: 10350
    There was something creepy about that king's face.

    But anyway, I can't believe he's finally gone. BK won't be the same without him.
    https://www.youtube.com/watch?v=WpmILPAcRQo

    Come have the time of YOUR life with me and the gang at Retro-daze.org.
  • avatar
    • 9 years 3 months ago
    • Posts: 1841
    What'll they do for a mascot now?
    [url=http://udlrastart.tripod.com]The Chronicles of a Gamer[/url]
  • avatar
    • 9 years 3 months ago
    • Posts: 2028
    Quote by rirotostichi
    What'll they do for a mascot now?


    Nothing. Hardly anything has a mascot now so I'm pretty sure they'll do fine without it.
    http://thebest404pageever.com/swf/obamadance.swf

    I collect Retro Junk action figures. I've got a limited edition DebrisStorm with karate chop action still in the box. I've also got a special edition vkimo that comes with a typewrit
  • avatar
    • 9 years 3 months ago
    • Posts: 7014
    We've all seen this pattern before.

    A company launches an "edgy" ad campaign.
    Everyone talks about the new ads.
    Sales remain the same or actually decline!

    The lesson is clear, advertising must increase a company's bottom line or the ads (and the creepy mascot therein),
    go bye-bye.
    The Eldorado is dead. Long live the Eldorado.
  • avatar
    • 9 years 3 months ago
    • Posts: 14
    Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on — sit down before you read this! — product.

    For years, Burger King had placed its bets on edgy commercials by creative powerhouse Crispin Porter + Bogusky, targeting men in their teens and 20s. Crispin's campaigns got a lot of attention, and plaudits from the advertising community. Unfortunately, however, advertising awards don't necessarily translate into sales, and Burger King has been badly lagging main rival McDonald's. According to consulting firm Technomic, Burger King's same-store sales declined 6% in the first quarter; compare that to a 3% rise for Mc Donald's.

    burgerKingMascot.jpg

    This discrepancy in performance is not the result of McDonald's having more "creative" advertising or a hipper mascot (Ronald Mc Donald is many things — hip he's not). But while Burger King was trying to sell consumers an edgy brand image, McDonald's focused on something much more mundane: selling burgers, fries and coffee. The rest is marketing history.

    Now, under new ownership, and with a new management and marketing team, Burger King is focusing on what matters: updating the stores, fixing its food and changing its image. As Alex Maccedo, SVP, marketing, put it to USA Today: "People want a reason to go back to Burger King ... There are no plans to bring the King back anytime soon."

    Along with new management, Burger King has also hired a new ad agency, McGarry Bowen. Mc Garry's ads are often derided in ad industry circles as conventional, formulaic and unhip. The criticism isn't entirely unjustified ... but who cares? Last I heard, advertising is not about creating art house shorts; it's about selling stuff. Against that standard, McGarry's work tends to perform well. A new campaign by McGarry, launching this weekend, will introduce the California Whopper, made with guacamole.

    Whether the new burger will catch on remains to be seen, but one thing is for sure: the marketing campaign will give it a shot at success. The entire TV commercial will focus single-mindedly on sights and sounds of the burger's ingredients being washed and diced.

    And amidst all this slicing and dicing, "the King" finds himself like Charles I and Louis XVI ... a head shorter.

    OMG, Why did he just like get fired.
  • avatar
    • 9 years 3 months ago
    • Posts: 4632
    Burger King needs a more diverse menu if they want sales to increase. People can only tolerate the flame broiled burger taste so much in a week. McDonalds sales increased after their introduction of the McCafe. If you remember there was a time that they were on the verge of going under. They started making their food 'made to order' and improved their menu items. They also started targeting the younger demographic.

    I still like Burger King's burgers myself.
  • avatar
    • 9 years 3 months ago
    • Posts: 3914
    Burger King Kids Club say "hi".
    [img]http://i42.tinypic.com/2s7hqu8.gif[/img][IMG]http://i44.tinypic.com/sbu6c0.gif[/IMG][URL=http://www.speedtest.net][IMG]http://www.speedtest.net/result/871068731.png[/IMG][/URL]
    [IMG]http://i34.photobucket.com/albums/d147/liukangx/lulz.png[/IMG]
    [ur
  • avatar
    • 9 years 3 months ago
    • Posts: 3364
    The burger king king has only been around since like 2004 right? Maybe they realized it's time to go back to that awesome kid with the crazy sunglasses, Kid Vid!

  • avatar
    • 9 years 3 months ago
    • Posts: 4806
    Quote by darthmunk
    The burger king king has only been around since like 2004 right? Maybe they realized it's time to go back to that awesome kid with the crazy sunglasses, Kid Vid!

    The Burger King King has been around for way longer than that. The Burger King started to get creepy by 2004, imo.
  • avatar
    • 9 years 3 months ago
    • Posts: 7014
    Monday, August 22, 2011: Burger King launches it's new ad campaign with the "limited time" California Whopper going nationwide.

    The California Whopper comes with swiss cheese, bacon and guacamole, along with the usual Whopper salad fixin's plus ranch dressing to top it all off.

    Burger King sales have been declining for a couple of years now. Time for new ideas, imho.

    http://foodbeast.com/content/2011/08/20/burger-kings-california-whopper-goes-nationwide/
    The Eldorado is dead. Long live the Eldorado.
  • avatar
    • 9 years 3 months ago
    • Posts: 2028
    Quote by SSJ_Jup81
    Quote by darthmunk
    The burger king king has only been around since like 2004 right? Maybe they realized it's time to go back to that awesome kid with the crazy sunglasses, Kid Vid!

    The Burger King King has been around for way longer than that. The Burger King started to get creepy by 2004, imo.


    Haha yeah! Remember when he had his own video game? I remember watching the commercial and I was utterly confused lol.

    http://en.wikipedia.org/wiki/King_Games
    http://thebest404pageever.com/swf/obamadance.swf

    I collect Retro Junk action figures. I've got a limited edition DebrisStorm with karate chop action still in the box. I've also got a special edition vkimo that comes with a typewrit
  • avatar
    • 9 years 3 months ago
    • Posts: 2796
    I have always like BK burgers over McDonalds.. Oh and the king has been around since the inception of the company in the 50's, the more standard king debuted via animation in the late 60's with a live action king and cast of characters sometime in the late 70's.
    Ker click... Choom..
  • avatar
    • 9 years 3 months ago
    • Posts: 10350
    It's just as well that they focused more on their product.
    https://www.youtube.com/watch?v=WpmILPAcRQo

    Come have the time of YOUR life with me and the gang at Retro-daze.org.
    • 9 years 3 months ago
    • Posts: 83
    I heard he was difficult to work with
  • avatar
    • 9 years 3 months ago
    • Posts: 148
    fuck bk,get McD's

    I've always believed the Big Mac > Whopper, and the latest BK chicken tenders aren't that good.
    [align=center][img]http://i286.photobucket.com/albums/ll92/el_emo_pimp/1309626693914.gif[/img][/align]
  • avatar
    • 9 years 3 months ago
    • Posts: 1068
    The Burger King is Dead!

    Long Live Ronald McDonald!

    So as in "The Simpsons" when you want to kill a logo...

    To stop those monsters 1-2-3,
    Here's a fresh way that's trouble-free.
    It's got Paul Anka's guarentee...
    Guarentee void in Tennessee!
    Just don't look! Just don't look!
    Just don't look! Just don't look!
    Just don't look! Just don't look!...
    • 9 years 3 months ago
    • Posts: 74775
    Good riddance. Hopefully they banished that costume to the nearest incinerator.
  • avatar
    • 9 years 3 months ago
    • Posts: 4137
    That mask goes well with a Cat o' nine tails and platform boots.
  • avatar
    • 9 years 3 months ago
    • Posts: 823
    Quote by teen_panda
    fuck bk,get McD's

    I've always believed the Big Mac > Whopper, and the latest BK chicken tenders aren't that good.


    I've always believed that it's all garbage that give you a bad case of the rancid ass.
Forum Staff
Super Admin: Vertex
Super Mods
Online Users
Search