Good - I'm not the only one who wanted to shoot this kid.
It's hard to imagine, since the internet became more popular, there was a time when people actually used encyclopedias where you actually had to work to look something up. :)
Not that I was a bully (much!), but I remeber thinking whenever I saw this commercial (I still hate it) that if I ever saw this kid I would love to beat him senseless. I have other words I could've used but I don't like profanity (much!). And whatever year this commercial came out I got the whole set as a Christmas present. That sucked. But, I'll confess, I still have those books in a box stored in my locker in the basement of my apt. building. Don't need them, I have the internet.