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    A dramatic serial on NBC created by Ted & Betty Corday and written by William J. Bell. The Cordays and Bell combined the "hospital soap" idea with the tradition of centering a series on a family, by making the show about a family of doctors, including one who worked in a mental hospital. Storylines in the show follow the lives of middle and upper-class professionals in Salem, a middle-America town, with the usual threads of love, marriage, divorce, and family life, plus the medical storylines and character studies of individuals with psychological problems. Former executive producer Al Rabin took pride in the characters' passion, saying that the characters were not shy about "sharing what's in their gut."

    Critics originally praised the show for its non-reliance on nostalgia (in contrast to shows such as As the World Turns) and its portrayal of "real American contemporary families." By the 1970s, critics deemed Days of Our Lives to be the most daring daytime drama, leading the way in using themes other shows of the period would not dare touch, such as artificial insemination and interracial romance. The January 12, 1976 cover of Time magazine featured Days of our Lives' Bill Hayes and Susan Seaforth Hayes, the only daytime actors to ever appear on its cover. The Hayeses themselves were a couple whose onscreen and real-life romance (they met on the series in 1970 and married in 1974) was widely covered by both the soap opera magazines and the mainstream press.