This local television newscast was conceived in Philadelphia, Pennsylvania, at WFIL-TV (now WPVI-TV) by news director Mel Kampmann. And it continues to use this newscast title for WPVI-TV everyday. Jim Gardner joined the team in 1976, and has been solo anchoring the 6:00 PM and 11:00 PM weekday newscasts, since he did started on May 11, 1977. Since 1975, the slogan has been: The Delaware Valley's Leading News Program.