Family Fortunes is a long-running British game show, based on the American game show Family Feud. The programme began on ITV on January 6, 1980 and ran until 2002. The difference in the show title is because the producers thought the word "feud" too confrontational in the UK cultural context. In March 2006, due to popular demand, a new series by the same name entered production after four years off the air. It was originally produced by ATV, then by Central and finally by Carlton, who had acquired Central. The 2006 revival is to be produced by Talkback Thames.