Michael Jordan was the most famous, most honored, and probably the greatest professional basketball player of his generation, an athlete whose intelligence, charisma, and dazzling on-court skill helped earn his game a new level of popularity and won Jordan a record six NBA title rings. Michael Jordan to the Max, shot and initially released in the high-definition IMAX film format, takes a documentary look at Jordan's life and career, focusing primarily on the 1999 NBA playoffs, in which Jordan and the Chicago Bulls achieved their sixth professional championship under his leadership, shortly before announcing his final retirement from the court. Along the way, we're offered glimpses of Jordan's early days growing up in North Carolina, his rise to fame, and his successful off-court careers in business and advertising. Michael Jordan to the Max was financed in part by mvp.com, an internet company which Jordan helped to found.