Is it me or did picture quality of commercials improve by each decade. I mean a commercial from the late 80s early 90s looks better then a commercial of the late 70s early 80s.
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One of the people that transformed television in the 1950's was a man by the name of Stan Freberg, he introduced the "comedy advertising" genre to TV in a way that shaped comedy itself later in the 1960's.
And just like Norman Lear, Stan Freberg is still active in media and loves to talk shop. It was Stan that explained that early TV, like radio, was a "use once, then discard" type of experience. No one considered television as something lasting for the ages.
Because of the temporary nature of TV and TV advertising most ads were recorded on video tape instead of the more lasting, and more expensive, movie film stock.
Only with that rise of the VCR, the internet and YouTube has the "temporary" quality of old media shown it's downside. All the stuff I saw as a kid that looked clear and sharp back in the day now looks very old indeed.
Try this Stan Freberg ad for Cheerios, it's a parody of Bufferin Aspirin commercials from 1960 to 1962:
The Eldorado is dead. Long live the Eldorado.
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