They should have left the comments open, after all that is the voice of the people.

I wasn't sure where the ad was going, then it cut to dad with cereal poured over his heart.

Guys, I don't see why anyone would have trouble with over this ad.
(Maybe it wasn't funny enough?)

I'm glad they didn't bend to pressure from, uh, people with old-fashioned values.

Although, last year JC Penney acted like they were doing the same with their commercials featuring Ellen Degeneres. And then last month they put out an apology commercial. Weak. As much as I dislike General Mills' behind-the-scenes policies about food, I appreciate this, and I hope they don't backpedal six months down the line.

I think they just are portraying something that isn't all that uncommon today.

To be fair though the apology ad was more about them doing away with sales and promo's than anything else.

While such topics tend to burn brightly online and disappear just as quickly, photographer Michael David Murphy hopes to make a more lasting impression with his response, a website called "We Are The 15 Percent".

There, Murphy and his wife Alyson West are collecting photos of interracial couples and families to share with the world. "According to the 2008 census, 15% of new marriages are interracial. And yet, it still feels rare to see something like the Cheerios ad represented in mainstream culture," it says on the site's "About" page. Murphy and West aim to change that with this project.