Thread: Anybody remember the retro Taco Bell logo?

  • avatar
    • 3 years 30 days ago
    • Posts: 84


    I remembered when they stopped using this logo (c. March or April 1994).
      • 3 years 30 days ago
      • Posts: 74789
      Funny thing is, one of my Taco Bells still have that logo.
      • avatar
        • 3 years 30 days ago
        • Posts: 1476
        Our local Taco Bell still has this logo and the place still has the old layout.

        I live in the Southern US, so we're always behind a few years, but I suppose it's okay in instances like this.
        • avatar
          • 3 years 30 days ago
          • Posts: 1974
          Well of course. Jeez, I thought this gonna be about

          or something
          Quote by tangspot2
          Mrs. stake you say some nasty on my threads. Dirty bitch
          • avatar
            • 3 years 30 days ago
            • Posts: 4592
            The first logo was the one used when I worked for Taco Bell in the 90s. The only stores that probably still use them are franchised owned ones too cheap to update.
            • avatar
              • 3 years 30 days ago
              • Posts: 591
              I still see this logo from time to time.
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              • avatar
                • 3 years 29 days ago
                • Posts: 10257
                Wow, you've actually made a thread worth posting in.

                Yes, I remember it.
                https://www.youtube.com/watch?v=WpmILPAcRQo

                Come have the time of YOUR life with me and the gang at Retro-daze.org.
                  • 3 years 29 days ago
                  • Posts: 33
                  I love the old school logo and layout One the Taco Bells near where I live still has it
                  Something happens to this somethings gonna happen to you
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                    • 3 years 29 days ago
                    • Posts: 471
                    Is it just me, or are a good number of franchises going on this "logo updating" extravaganza? Wendy's being the latest to jump in.
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                    • avatar
                      • 3 years 29 days ago
                      • Posts: 7016
                      Yeah, it looks like logo update season again.

                      My favorite Taco Bell restaurant still has the old sign out front and a Spanish mission-style adobe design with a real bell in the steeple.
                      The Eldorado is dead. Long live the Eldorado.
                      • avatar
                        • 3 years 29 days ago
                        • Posts: 1974
                        A lot of companies are doing it. My guess is the ubiquity of the internet has made greater design and marketing literacy in the general population, and companies want to look modern.

                        Federal Express even shortened their name to get a new logo back in the 90s.

                        Being ahead of the curve, even their new logo looks old fashioned, compared to the more recent changes.

                        Burger King, like Taco Bell and Wendy's, got rounder and more dynamic (diagonal lines = action)


                        UPS also went dynamic and modern, by using color gradient, more curves, and sans serif letters.


                        The first logo change I remember seeing was AT&T.


                        But this is not the first round of logo updates. See the original Taco Bell logo I posted above, and compare with




                        It may seem like time is compressed by social progress. But AT&T alone has been through at least eight logos. Here is a great post showing some more examples of companies that have had three or more. Looking at the years on those, I notice that it's not a new strategy at all, and brands have made such changes regularly for as long as there have been brands. Some of those I have seen before, and some I haven't, but seeing them all collected together from 17 companies drives home the point. That icon you trust has always been malleable.

                        Logo.
                        Quote by tangspot2
                        Mrs. stake you say some nasty on my threads. Dirty bitch
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                          • 3 years 29 days ago
                          • Posts: 10257


                          https://www.youtube.com/watch?v=WpmILPAcRQo

                          Come have the time of YOUR life with me and the gang at Retro-daze.org.
                          • avatar
                            • 3 years 29 days ago
                            • Posts: 471
                            Of course, there is also a nice trend of "throwback" marketing that has come along in recent years... with companies placing product in "retro" containers. So, it's not all bad.
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                            • avatar
                              • 3 years 29 days ago
                              • Posts: 7016
                              Nice to see the old Burger King sign S n S, that goes back to the original Whopper that was the size of a dinner plate. Shocking how much smaller they are now.
                              The Eldorado is dead. Long live the Eldorado.
                              • avatar
                                • 3 years 29 days ago
                                • Posts: 10257
                                One logo that never changes is the McDonald's logo. That and Coca-Cola.
                                https://www.youtube.com/watch?v=WpmILPAcRQo

                                Come have the time of YOUR life with me and the gang at Retro-daze.org.
                                • avatar
                                  • 3 years 29 days ago
                                  • Posts: 7016
                                  Remember the whole Jack In The Box / Monterey Jacks re-branding mess from the 80's?

                                  The Eldorado is dead. Long live the Eldorado.
                                  • avatar
                                    • 3 years 29 days ago
                                    • Posts: 1974
                                    Quote by tangspot2
                                    Mrs. stake you say some nasty on my threads. Dirty bitch
                                    • avatar
                                      • 3 years 29 days ago
                                      • Posts: 1476
                                      Quote by stake


                                      Depressing.
                                      • avatar
                                        • 3 years 29 days ago
                                        • Posts: 471
                                        You just had to go there, didn't you sheak?
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                                          • 3 years 29 days ago
                                          • Posts: 10257




                                          https://www.youtube.com/watch?v=WpmILPAcRQo

                                          Come have the time of YOUR life with me and the gang at Retro-daze.org.
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