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1 year 9 months ago
- Posts: 1772
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Yeah, I'm sure most if not all of these coincidences are on purpose.
As for the commercials. I haven't seen that kind of promotion in any current sitcom or drama. Nothing like what you saw on The Middle (which I don't watch). I agree that one is pretty skeevy.
It used to be the actors themselves would step out of character for a moment at the end of a show to tell you about a product. This started on radio. Not all commercials were like that, but if a company really wanted to promote themselves this was a high profile way. Here is Jackie Gleason coming on after The Honeymooners and before the credits to tell you about Buick.
Other times, the whole series was sponsored by one company, such as Kraft Suspense Theater, which didn't do any kind of integration beyond the announcer mentioning Kraft at the beginning and end. It was a quality show.
There is one current show I watch where a major character's cell phone is clearly an iPhone (Law & Order SVU) but it's not like she's all waving it around and using fancy features and stuff. Is it really product placement, is it just realism (it is a phone that many people use), is it convenience (the actress using her own phone), I don't know. I don't feel it affects the plot, nobody ever says "iPhone" or even mentions phones at all so I don't care.
Now reality shows is another story. Master Chef would have people in the show talking about Walmart fine products such as groceries and cookware and all the contestants would get their own sets of Walmart pans and Walmart bags that would appear quite prominently.
Last night on The Taste (yes, most reality shows we watch are about cooking), they went to the farmer's market in new Ford Soandsos and had some people tell the camera how nice the cars were. They didn't even show the farmer's market at all but they did show the line of Ford Whatevers leaving a parking lot. To be honest I don't really mind these promo tactics with reality shows which are already garbage, but I do roll my eyes pretty hard and laugh at how ridiculous it all is. But...
bassman21 wrote: Could products and services one day be integrated with the shows to combat things like DVR?
yes I do think this could be the beginning of a trend and this kind of thing may escalate.
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