At least 3 of those figures are M.A.S.K. (I recognize the old guy in blue on the far right, the guy with purple coat/black pants, and the guy in blue jumpsuit with red lifevest). Also, that red helmet at the bottom is definitely a M.A.S.K. mask. Since they all appear (at least in that pic) to be constructed the same, it's safe to assume that all of them are M.A.S.K. figures.
*WARNING: The above post may be highly opinionated, read at your own risk.
Alright, thanks a lot Drahken! You've helped out tremendously. Yeah, I was doing some treasure hunting at my local thrift store and saw 2 bags filled with action figures, there was a bunch of GI Joes which I recognized right away. M.A.S.K may have been a little before my time. Thing that is really awesome is that the figures are all cherry, like they were lightly used. No weapons though.
Interestingly, hasbro (owners of gi joe) bought out tonka (which owner kenner, creator of MASK), and incorperated at least one of the MASK characters into GI Joe (matt tracker, the leader of MASK). ORIGINAL MASK FIGURE GI JOE REISSUE
MASK also had a cartoon based on the toys, and a few comics.