Seems like he's actually trying to have a socially conscious message on this album (though his material has, always, been split between his serious songs, and his joke songs from the beginning), which is pretty funny coming from someone who constantly raps about swag, cooking, and bitches on his dick.
Trapped In Prison, off of I'm Gay: http://www.youtube.com/watch?v=O03LoqCqDBo
Billy Bellamy, one of his "Woo" "Swag" "Bitches on my dick" songs: http://www.youtube.com/watch?v=GOqrbTlr6SA
Capturing two different markets at once - smart guy. Lol, he's entertaining either way.
I'm cool with him not being your thing, but people saying they hate him is because of the songs he makes for fun like Wonton Soup, Like A Martian, Im Paris Hilton, etc. He makes those to mock songs like that.