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3 years 6 months ago
- Posts: 55
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Well, this is a GOOD question and I feel compelled to respond.
In the 80's, actually the 60's through the 90's McDonalds was all about kids, and I do fondly remember Mickey D's.
1st of all McDonalds had brilliant marketing in the 80's. The commercials were geared towards kids, and were themed to the four seasons and holidays. Those commercials are what got the kids wanting McDonalds for breakfast and lunch.
The HAPPY MEAL was THE kid staple! See the thing about the Happy Meal was the toys! Hot Wheels, He Man, Penny Racers, you name it McDonalds had it. UNLIKE today's cheap toys McDonalds used the REAL TOYS like REAL metal Hot Wheel Cars. that was cool because it was a real toy, that you couldnt buy in the store and only got in the Happy Meal!
Ok outside of the marketing, another huge aspect of Mickey D's as an 80's kid was the playground. Playgrounds were HUGE, and some were indoors! They were awesome places to have birthday parties and I went to quite a few at Mickey D's.
McDonalds had a focus on 2 things, KIDS and FAMILY, and they concentrated on that almost exclusively.
They had THE BEST TAG LINE OF ALL TIME:
It's a good time, for the great taste, of McDonalds!
In the 80's fast food places didn't have to worry about child obesity, how many calories a french fry had in it, and if the toy in the Happy Meal could hurt a kid.
It was a time when pretty much all companies paid much more attention to kids, and for a kid this was grand!
It's changed so much since then. For instance McDonalds has announced that they are phasing Ronald McDonald OUT. They are leaving the Happy Meal behind in favor of the Mochachino as they put it. They want to make their restaurants more ADULT friendly and have a more calorie conscious menu.
Basically they are moving away from their roots and everything that made them GREAT!
Now a days it just isn't the same. HOWEVER I will say this about it....
I take my Nephew for McDonalds breakfast at least once a month. I get up early on a Sunday and I take him. I do this because I have such fond memories of my Dad getting me McDonalds breakfast when I was little. It is something I truly hold dear to me. I have no kids so I try to let Luke experience this kind of like I did.
And ya know what's funny? When I take Luke there, even though I am drinking Coffee instead of Chocolate Milk or Apple Juice I admit I still get that feeling I got as a kid. Maybe it because I am reminiscing, maybe I just enjoy it, OR maybe it's because I look at the smile on my nephew's face and it makes me remember my childhood AND makes me so happy I can share this with him, just like in the 80's and give him a small piece of what childhood was like for me.
Whatever it is I admit it fully, I LOVE taking him. It's a small moment I get to bond with him, share my own experiences, and see him enjoy them just as much as I do.
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