Controls
- 5 years 2 months ago
- Posts: 695
Oct 1st, 2009
by admin.
Bandai America Powers Up Like It’s 1993; Brings Back Mighty Morphin Power Rangers in... New Toy Line
Fans and Families Can Celebrate Pop Culture Phenomenon with
“Power Up Video Challenge” Contest; Over $11,000 In Cash Prizes Up For
Grabs
(CYPRESS, CA – October 1, 2009) – Go! Go! Get your
Power Morphers – it’s Morphin’ time! Bandai America will bring the
best-selling Power Rangers toy line back to its intergalactic,
prehistoric roots with the “five teenagers with attitude” that started
it all in a new collection of Mighty Morphin Power Rangers toys.
The inaugural and most recognizable of 15 Power Rangers
themes, this powered up Mighty Morphin line will feature both fresh and
nostalgic play and collection experiences.
Including action figures,
vehicles, Megazords and role-play items aligned with the Mighty Morphin Power Rangers
TV series premiering Saturday mornings January, 2010 on ABC Kids; the
highly anticipated toys will begin to arrive at retail by the end of
this year.
As the original Mighty Morphin Power Rangers took over the
air waves – and your brain waves – in 1993 they made an unforgettable
impact on pop culture.
Showing that heroes come in every color,
teamwork conquers all, and girls really can rule (unfortunately for
good and evil), they took entertainment and play-time by
storm. With three TV seasons, a motion picture and thousands of toys,
the Power Rangers have spent 17 straight years in the top ten
best-selling boys’ action figure brands in the US according to The NPD
Group.
“The original Mighty Morphin Power Rangers captivated the
country in 1993, and many kids who played with the toys now have
children of their own,” said Tim Wills Senior Vice President, Sales and
Marketing, of Bandai America Incorporated, “Families can experience
their ‘morphin’ time’ once again as a whole new generation of kids are
introduced to the Mighty Morphin Power Rangers toys.”
“I’m tickled pink to have had the opportunity to be a part of this
juggernaut children’s action series and brand,” says Paul Schrier,
former Mighty Morphin actor and director, “The good-natured
humor and strong messages of teamwork and friendship really hit home
with audiences everywhere and I can’t wait to see what’s next from this
fountain of heroic action!”
To kick off the refreshed toy line, fans and families will get ready
to battle not only for the salvation of the universe, but also for
$11,000 in cash prizes in Bandai America’s “Power Up Video Challenge”
contest. Consumers will be challenged to view a Power Rangers
“cliffhanger video” online or at one of more than 2,000 movie theatres
in the U.S., and then submit their own unique ending in a mini-movie or
story-board at Bandai.com.
Selected by both peers and a judging panel,
the winning video and story-board entries will receive $10,000 and
$1,000 in cash prizes respectively. Participants learn more and enter
to win between October 1 and December 15 at www.Bandai.com.
About Bandai America Inc.
Are you sure you want to delete this post? Yes | No
