I was/am a He-Man fan. Those toys came with the little mini comics (I also had the big storybook that you'd complete by filling in scenes with collectable stickers!). I had a nice collection, but I remember really wanting this new edition of Skeletor that came with a freeze weapon over his shoulder that fired little spurts of water. Then there was the ship, or whatever, that all of them could sit in.
Man, television commercials were so effective in those days (and the product was usually worth it, I believe).