Cheetos - Cheese That Goes Crunch (1971) (1970)

Before cheetah, there's a mouse.

They look more like thick french fries, nothing like the Cheetos today.

Allen Swift is the voice of animated mouse promoting subtley

"Chetoes"cheese snacks.

Wow I think having a mouse as a spokes-model for Cheetos was an awesome idea. Although i did know a friends cat that would actually eat cheetos xD

Is it just me or does the new cheetos commercials just make chester look like some sort of drug dealer? He must be stoned out of his gourd to be wearing sunglasses all the time!

I like this comerical and I have to say this mouse mascot is allot more cute then annoying fucking cheeto's cheeta.

"Quick Fried" haha if they still said that, NO ONE would buy them...Except pot heads, XD

That commercial rang a bell with me. Funny, isn't it? First a mouse, then a cheetah. You'd think they'd stick with the mouse after all these years. But, that's the advertising biz for ya! I think that was Gary Owens playing the mouse. Anyone care to confirm?

Aww that mouse was cute I want to dear down a billbord by cruncing a cheeto and you if they still made this cute type of snack comercials people would not be complaining because know we some stupid comercials of Dumb celebs pimping the product Oh Well Chester Cheetah is cool tho.

Before there was Chester Cheetah there was... a mouse? Well, this commercial was very nicely done! CRUNCH!

I WANT TO KNOCK DOWN BILLBOARDS LIKE THAT!! CRUNCH!!

was that handy mouse? man as much as love chester, i have to admit that i love that commercial its cute. and is tht handy mouse it looks like him

LOL that was cute Now I want some cheese-flavored puffs

According to TV1985's comments. It was a very early commercial for Cheetos from the pre-Chester Cheetah era.

Even if it doesn't have Chester Cheetah, that's not bad for a commercial from 1971.

OOOOohhhhhhh..... this is neat!