Sonic R japanese commercial (1990)

Video Games Commercial

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    djkidna Posted 10 years 3 months ago
    Segata Sanshiro:

    Sanshiro is a Judo master that tracks down and punishes those who do not play the Sega Saturn. His name sounds similar to phrase "Sega Saturn shiro!" meaning roughly "Do (Shiro) Sega Saturn!" (You must play Sega Saturn!) as well as "Sega Saturn White(Shiro)!", a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.

    Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking piles of bricks with his head. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teaches them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.
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    Commercial Details
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