I loved that motto for McDonalds "Food Folks and Fun" the three f words lol. I even remember the jingl that you hear during the Dick Tracy, you can heat the bass.
the significance is, "Oh OK, let's eat at McSh-t so i can get fat in the process of having no chance (astronomically speaking) at winning the new "HIP" Dick Tracy(is gay anyways) movie scratch-em up game" Oh btw, IRONY is bliss